Boost your sales with seo

SEO: how to increase sales of your site

Choosing to open an e-commerce is an important choice for any business: immediately it is an investment that is impacting on company’s budget, but once started and properly promoted, it may take little time to an important increase in sales.

The success of an e-commerce is based on several factors: site usability, product quantity, competitive pricing, responsive, user experience (UX), fast shipments and customer service always active. As a last but not least, SEO stands for “search engine optimization” and means the strategies and techniques that are being put in place to make the website content appear in the top positions on the search engines. For an e-commerce, SEO is really very important: when users make a purchase, they search the product on search engines and most of the time they buy from the store in the first position in the search results.

To pursue a good SEO strategy for e-commerce, you need to follow some rules that allow you to optimize the site and get results as quickly as possible. For example, you cannot ignore writing good product descriptions and answer users’ requests. Using the right keywords can make the difference between being in the first or sixth page of search engine results. Here are some tips to follow to optimize your e-commerce and increase your sales.

Use a responsive theme

One of the factors that search engines consider to rank a website is the type of theme used. With the increasing use of mobile devices, it is fundamental for the user to be able to browse it through mobile. For this reason, the use of responsive themes, that automatically adapt to the screen of the device you are using, has become crucial for those who sell online.

For this reason, our SEO Agency Vicenza makes possible to leverage from existing websites (also social medias ones, like Facebook) converting them into responsive themes to be able to hook up an online store by purchasing a very affordable payment plan.

Use the right keywords

As mentioned earlier, using the right keywords on product descriptions makes a huge difference in positioning your e-commerce. When you have to add a new product, you need to search for related keywords and select the most popular ones in such a way as to increase the probability of appearing in the results associated with those searches. It’s a demanding job if well done but that ensures a great economic return. To make it easier to search for keywords within the site, you can rely on some free tools: Google Keyword Planner, MOZ and Keyword Tool are among the most commonly used.

Keywords must be present not only in the title and description that carries on with the product but also in the meta description, in URL and finally on the picture name.

For example, if we are dealing with a client from Vicenza province that crafts gold jewelry, your SEO consultant must include keywords like “gold jewelry”, “Italian jewelry”, “made in Italy”, “Italy handcrafted”, “fashion gold”, “fine gold jewelry” and so one.

Content is the king

In order to rank an e-commerce on search engines, content is very important, especially product sheets. Due to the lack of direct contact with the user, the product description is how the company “speaks” with the possible customer. When the product sheet is incomplete or totally absent, the user will come out of the site and search for another e-commerce. For this reason, inside product sheet, there must be delivery time, payment methods, availability, warranty terms, a picture of the item, a custom description (search engines penalize duplicates) and any other information which can convince the user to buy. Also, check that the information is always updated.

Best SEO practies are found here:


Another factor that helps increase sales is the positive reviews of other users, which testify the goodness of our product and the reliability of the company.

Use these Search engine optimization Recommendations to Boost rankings

Tips to improve SEO online

Create your descriptive label engaging. Google and other internet search programs may use it to create that small blurb on your website. Users frequently read them before deciding whether or not to pay a visit to a site. Concise, descriptive blurbs draw traffic to your website, some times even before internet sites that rank higher than yours at a hunt

Ensure that the written text onto your internet site isn’t overly big. Large text ordinarily will eliminate the expression of your site and looks very basic. Attempt to stay glued to size 12 font that’s very clear and incredibly simple to see. This will assist you to yield happy clients.


It’s crucial to show your visitors that you aren’t simply in it for the company. To get this done, you’re able to trace certain clients on Twitter to demonstrate that the relationship branches farther than only business to a firm connection. This will enhance their devotion into an organization and boost your earnings as time passes

Write names satisfied to your search engine spiders in addition to your readers. Clever titles do not usually communicate the material of the report. Rather than remaining cute, only create names which tell the reader and also the internet search engine spiders what this guide is all about. Your name should make it crystal clear that the user can receive something good from this report.


Set your keyword term into a slightly bigger font size. The motors appreciate the text that’s at larger font size marginally higher compared to a remaining portion of the writing thus using this method you’re putting an increased exposure of your key word term into the various search engines that could raise your positions.


Maintain the articles of your website steadily increasing to support the various search engines continuously displaying it. If it was an easy thing of unusual one-time items afterward, some other great writer could create a website. Smart online marketers understand about and conform to the continuous growth of the position and file of search engines. Retain your content in addition to constant positive shift along with intellectual development.


For internet search engine optimisation, it’s encouraged that you employ a dashboard on your web site URLs, as opposed to the highlight. The cause of that is that Google is unique from the results it yields. You are going to have significantly more varied results while employing the dashboard within the highlight and certainly can, subsequently, draw more traffic to your website. If you’d like to be capable of search engine optimisation, make certain to know your crowd! Utilize the Google Tracker application (or some other similar internet site) to divide where your site traffic is originating out of. This will help show that of your search engine optimization approaches are powerful and which aren’t. Whenever you might be more pragmatic regarding generating traffic for the site, you’ll receive improved results.


When making the navigation structure for the website , do not overly categorize. You need your site map tree to possess as few levels as you can. Thus, act as extensive in what’s a part of each folder. Allow consumers to click on a tag cloud or something like to get more unusual places and storify articles on your internet site. Google uses Google Bookmarks as a portion of one’s pr, so convince your audience to put in you automatically! Ensure it is easy using book marking programs on each page of your website, letting them add one to their bookmark list using a single click. Do not ask your users to put to you personally that is gauche. As stated earlier, search engine optimisation really can make a huge difference to your website. Whenever your web site appears in search engine results afterward more curious audiences may get their way on an own page. This article above will allow you to once you would like to begin.