SEO: how to increase sales of your site
Choosing to open an e-commerce is an important choice for any business: immediately it is an investment that is impacting on company’s budget, but once started and properly promoted, it may take little time to an important increase in sales.
The success of an e-commerce is based on several factors: site usability, product quantity, competitive pricing, responsive, user experience (UX), fast shipments and customer service always active. As a last but not least, SEO stands for “search engine optimization” and means the strategies and techniques that are being put in place to make the website content appear in the top positions on the search engines. For an e-commerce, SEO is really very important: when users make a purchase, they search the product on search engines and most of the time they buy from the store in the first position in the search results.
To pursue a good SEO strategy for e-commerce, you need to follow some rules that allow you to optimize the site and get results as quickly as possible. For example, you cannot ignore writing good product descriptions and answer users’ requests. Using the right keywords can make the difference between being in the first or sixth page of search engine results. Here are some tips to follow to optimize your e-commerce and increase your sales.
Use a responsive theme
One of the factors that search engines consider to rank a website is the type of theme used. With the increasing use of mobile devices, it is fundamental for the user to be able to browse it through mobile. For this reason, the use of responsive themes, that automatically adapt to the screen of the device you are using, has become crucial for those who sell online.
For this reason, our SEO Agency Vicenza makes possible to leverage from existing websites (also social medias ones, like Facebook) converting them into responsive themes to be able to hook up an online store by purchasing a very affordable payment plan.
Use the right keywords
As mentioned earlier, using the right keywords on product descriptions makes a huge difference in positioning your e-commerce. When you have to add a new product, you need to search for related keywords and select the most popular ones in such a way as to increase the probability of appearing in the results associated with those searches. It’s a demanding job if well done but that ensures a great economic return. To make it easier to search for keywords within the site, you can rely on some free tools: Google Keyword Planner, MOZ and Keyword Tool are among the most commonly used.
Keywords must be present not only in the title and description that carries on with the product but also in the meta description, in URL and finally on the picture name.
For example, if we are dealing with a client from Vicenza province that crafts gold jewelry, your SEO consultant must include keywords like “gold jewelry”, “Italian jewelry”, “made in Italy”, “Italy handcrafted”, “fashion gold”, “fine gold jewelry” and so one.
Content is the king
In order to rank an e-commerce on search engines, content is very important, especially product sheets. Due to the lack of direct contact with the user, the product description is how the company “speaks” with the possible customer. When the product sheet is incomplete or totally absent, the user will come out of the site and search for another e-commerce. For this reason, inside product sheet, there must be delivery time, payment methods, availability, warranty terms, a picture of the item, a custom description (search engines penalize duplicates) and any other information which can convince the user to buy. Also, check that the information is always updated.
Best SEO practies are found here:
Another factor that helps increase sales is the positive reviews of other users, which testify the goodness of our product and the reliability of the company.